Sámi Museum and Nature Centre Siida Breaks Visitor Records in 2024

The Sámi Museum and Nature Centre Siida achieved historic visitor numbers in 2024. According to statistics, Siida’s events and exhibitions attracted over 82,000 visitors, more than 20 percent higher than the previous record of 68,000 set in 2023. July was especially busy, with a record-breaking 14,000 monthly exhibition visitors.

In addition to exhibitions, visitors actively utilized Siida’s other services, such as Metsähallitus’ Upper Lapland Nature Centre customer service, tourist information point, Restaurant Sarrit, and the museum shop Siida Shop. Door counters recorded an impressive total of 140,000 visitors to Siida throughout the year.

“We are grateful that the joint exhibition by the Sámi Museum and Nature Centre Siida, Enâmeh láá mii párnááh – These Lands Are Our Children, has resonated with visitors and been recognized with the Museum of the Year Award by the Finnish Museum Association,” says Kirsi Ukkonen, Senior Specialist at the Upper Lapland Nature Centre Siida.

“Our exhibition highlights the close connection between nature and culture, emphasizing the importance of preserving both for future generations. We sincerely thank all exhibition visitors for their support,” Ukkonen adds.

The success of 2024 was significantly influenced by the Sámi Museum’s European Museum of the Year Award and the Museum of the Year Award granted by the Finnish Museum Association and ICOM Finland. These accolades boosted interest, particularly after May, leading to a substantial increase in exhibition ticket purchases compared to previous years. Traditionally quieter months, such as April-May and October-November, also saw a clear uptick in activity.

Of the visitors, 37 percent were Finnish, and 63 percent were international. Among international visitors, Germans and French were the most represented. Overall, Siida welcomed individuals from 110 different nationalities during the year. Group travelers accounted for approximately 30 percent of visitors, consistent with previous years. Additionally, a record-breaking 455 guided tours were organized.

“It is heartening to see Sámi culture gaining widespread international interest. The museum’s awards have further heightened this attention. However, our most important work takes place beyond large visitor numbers, in community-based efforts with the Sámi people,” says Taina Máret Pieski, Director of the Sámi Museum.

The year 2024 was remarkable for the Sámi Museum and Nature Centre Siida in many ways, demonstrating the profound impact of showcasing the connection between nature and culture. Siida will continue its work to provide high-quality, memorable experiences while raising awareness of Sámi culture and the unique features of the northern natural environment.

More information: Head of marketing, Taija Aikio, taija.aikio(at)samimuseum.fi, +35840 484 7329